Signal-based cold email and LinkedIn outbound
More qualified sales calls. Pay when they show.
You know how to close the right buyer. The hard part is getting enough of them on calls, consistently. I run done-for-you, signal-based cold email and LinkedIn outbound to reach those buyers at the right time and book the calls for you.
$900 a month for the tech: domains, inboxes, data, software. $300 per qualified meeting held. No success fee.
Finding the right buyer is only half the job. Reaching them at the right time is the other half.
Most outbound sends the same message to everyone on a list. Timing is luck. I start with your buyer list, then use public signals to find which of those companies may need your offer now. Those companies get contacted first.
The signals depend on your industry and your offer.
We agree them before launch. Every signal has a public source you can check yourself. Examples:
| Industry | Signal | Where it is public |
|---|---|---|
| Private equity, search funds | Owner has run the company 15 or more years. No second layer of management. First operations hire after years owner-run. Public comments about slowing down rather than growing. | LinkedIn profiles and company pages, state corporation registries, job postings, local press |
| Freight brokers, 3PLs | Shippers opening a facility, adding lanes, or hiring operations roles. | Press, company websites, job postings |
| Healthcare RCM | Practices posting billing manager or AR follow-up roles. Groups announcing a billing system or EHR switch. | Job postings, practice announcements |
| Healthcare staffing | Facilities reposting the same roles for 60 or more days. | Job boards, facility career pages |
| CMMC consultants | Defense suppliers holding contracts with no registered assessment activity before the Level 2 deadline. | Public contract records, the Cyber-AB registry |
| Any B2B offer | Hiring for a sales or revenue role. A new sales leader. A funding round. A new office or market. | Job postings, LinkedIn, SEC Form D filings, press |
Signals decide who gets contacted first. They do not prove anyone will buy. Your criteria decide who gets on your calendar.
You approve the important decisions before outreach starts. I run the rest.
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1
Define the market.
Industry, geography, buyer role, exclusions, and what counts as a qualified meeting. You and Ghiles
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2
Approve the signals and the list.
I map the signals to your offer and build the list. You approve both before anything sends. You and Ghiles
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3
Run the outreach.
Cold email and LinkedIn. I handle every reply and screen each one against the agreed rules. Ghiles
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4
Take the meeting.
A qualified prospect books on your calendar. You run the call. You close. You
Work starts in week one. First sends in week three, after the sending domains are warmed. First held meetings usually in weeks four to six.
Booked is not held.
A meeting is billable only when all three are true.
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1
Fit.
The prospect matches the buyer criteria you approved.
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2
Interest.
The prospect agreed to discuss your offer.
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3
Attendance.
The prospect attended the call for at least 15 minutes.
If the prospect cancels, the fee waits. It applies only when the rescheduled call happens.
What it costs.
$900 a month.
Covers the tech: sending domains, inboxes, data, enrichment, software. Invoiced monthly, in advance.
$300 per qualified meeting held.
Invoiced after the meeting. Nothing for meetings that do not happen.
No success fee.
No commission. No long contract. Month to month, month one is the pilot, 30 days notice to stop.
Ten held meetings in a month cost $3,900. Zero held meetings cost $900.
Does $300 per meeting pay off for you?
One held meeting is worth about $5,000 to you. You break even on the $300 fee if 1 in 83 meetings closes.
Your numbers. Not a quote.
Built for sales-led B2B companies.
Fit
- You sell a B2B product or service.
- A new customer is worth at least $10,000 in the first year.
- You can name the buyer, the offer, and the exclusions.
- Someone on your team can take and close sales calls.
Not a fit
- Pre-revenue companies.
- First-year customer value under $10,000.
- Nobody available to take the calls.
One person runs it.
Meetings Held is run by Ghiles Moussaoui, founder of Muditek. I build the list, write the outreach, handle the replies, and book the meetings. You talk to me on every call.
Questions.
$900 a month for the tech, then $300 per qualified meeting held. No success fee.
Sending domains, inboxes, data, enrichment, and software. It is invoiced monthly in advance and is not refundable.
A qualified meeting held is a call where the prospect matches the approved criteria, agreed to discuss the offer, and attended for at least 15 minutes. We agree the criteria in writing before launch.
No fee. If the meeting is rescheduled and then held within 14 days, it counts.
Month to month. Month one is the pilot. You can stop with 30 days notice.
The lists built for you are delivered to you when we stop. The sending domains and inboxes are set up for your campaign and can be transferred.
You pay the monthly tech fee and nothing else. Meeting fees only apply to meetings that are held.
Work starts in week one. First sends in week three, after the sending domains are warmed. First held meetings usually in weeks four to six.
We decide per market based on where your buyers reply. Most campaigns use both.
Book a 30-minute call.
Bring your offer and your numbers. I bring the buyer signals and the outbound plan for your market. If this will not work for your market, I say so on the call.